Secret bonuses for Xbox One promotion on YouTube revealed
Microsoft and popular game-video publisher Machinima were involved in a small scandal this week regarding promotion of the Xbox One.
Both companies joined in an advertising effort to promote Microsoft’s newest game console. The campaign, which offered YouTube video creators and extra $3 for every 1,000 views per video that contained at least thirty seconds of Xbox One game footage and mentioned the console by name, included the stipulation that the details of the bonus be kept confidential. The agreement that participants had to accept also included language that prohibits video creators from saying anything negative about the console, it’s creators or games. Making disparaging statements about Microsoft, the Xbox One or any Xbox One games would disqualify video creators from receiving the bonus.
The secretive nature of this deal, a deal which in most cases would be normal and video creators would simply disclose at some point during their videos that they would be getting a bonus from the companies they are promoting, combined with the stipulation against criticism caused a backlash from the gaming community. Some even suspect that the deal would go against Federal Trade Commission guidelines, according to an article over at Ars Techinca.
The two companies have released statements to the effect that the deal was not meant to be made secret, and that the part of the agreement that instructed participants to disclose their affiliations had been somehow omitted accidentally, according to the Wall Street Journal.
King claims trademarks of common words “candy” and “saga”
“Candy Crush Saga” creators King have been opposing trademark applications of others who use the word “candy” and “saga” in their game titles as they attempt to obtain a trademark for the word “candy” in the United States.
The developer has already managed to trademark the word “candy” in the European Union, and claims that the trademark is needed to protect themselves from others capitalizing on the popularity of their intellectual property.
King has recently opposed developer Stoic’s attempt to trademark the title of their game, “The Banner Saga,” because it contains the word “saga.”
A much more detailed report is available over at Gamasutra.
Nintendo predicts profit, ends up with loss in console sales
|Satoru Iwata vowed to stay on as Nintendo president despite losses.|
Nintendo announced a drastic cut in projected sales of Wii U consoles for 2014. The company initially predicted to sell nine million consoles, but has cut that down to just under three million. Sales of their handheld 3DS console also saw a cut in expected sales from 18 million to 13.5 million units by the end of the fiscal year.
The company also saw a loss of 25 billion yen after they projected a profit of 55 billion yen for this fiscal year.
Nintendo president Satoru Iwata has taken responsibility for the loss, and will remain in his position while he tries to bring the company out of this sales slump.
He also explained in a post on Nintendo’s investor relations website that these differences in projected sales are partially due to the markdown in the price of the Wii U and 3DS consoles in the US and European markets that occurred in 2013.